There are nearly 11,000 wineries in the US, let alone virtual brands and the rest of the world. Competition for shelf space and for consumer attention is fierce. How do you break through the noise and the volume to have your story heard and keep your wine top-of-mind? Public relations has always been about influencing the influencers, leading to third-party endorsement and word-of-mouth buzz. A good PR consultant will use a variety of strategic tools to guide you to increased visibility and brand awareness. Here's the Malm Comm difference:
It's all about relationships: The media are hounded by PR people who don't understand their needs and don’t take the time to know their work. With 20 years in high level wine industry PR—on both coasts, with years of media interactions in both New York City and Napa—we have impeccable relationships with the media who matter. And we’re always cultivating relationships with up-and-coming writers and new media influencers.
A unique background: With Mia Malm's background in Broadway and the performing arts, we have a deep understanding of the importance and craft of storytelling. Add to this that we know wine: Mia holds the Diploma from the Wine & Spirit Education Trust (WSET). We can help you uncover your authentic story and train your principals on how to deliver your messages in a natural, engaging way.
Founder-level attention to every part of your business: We are a boutique agency on purpose. We've sometimes turned down opportunities because it’s more important to us to provide top-level attention to each of our clients than to spread ourselves too thin in pursuit of fees. We prefer a small, curated collection of clients who each own the niche they are in and to whom we can dedicate personalized service and outstanding results.